Color Psychology and Branding

Change the color, enhance your conversion. Different colors create distinct associations. In marketing, color can have an impact on how shoppers perceive different brands, so choosing the tones that suit your business goals and target audience is crucial.

Blue

Blue is the most popular logo colour. Blue brings a sense of professionalism and trust. It can represent loyalty, authority, peace, and security. It shows that people can have confidence in your brand! Makes it a popular choice for the tech, financial, and healthcare industries.

Red

Red is captivating, energetic, attracts attention and shows strong emotions. Red represents passion, love, excitement, vibrancy, vitality, and hunger. It is generally used in logos in the food beverage, entertainment, and medical industries.

Silver and Gray

They are classic, dignified, modern, neutral, and represent wisdom. Both silver and gray convey a sense of stability, sophistication, and maturity. This makes them popular choices for logos in the automotive and tech industries.

Black

Black is a bold, commanding colour that communicates power, authority, evokes strong emotions, and credibility. At the same time, it conveys mystery, elegance, and sophistication. As such, black is a popular logo colour in the high-end designer, tech, and fitness industries.

Based on your brand identity and voice you can choose your ideal color palette.